Vision
"To be globally recognised as a premier tourism promotions organisation"
Mission Statement
"To develop Botswana into a unique preferred tourism destination of choice in order to increase the sector's contribution to the nation's economic growth, through active participation of the local and international communities for the sustainable utilization of tourism resources"
Values
- Botho / Hospitality:To serve our customers and stakeholders in a courteous, pleasant and professional manner to project a positive image about the Botswana Tourism Organisation.
- Result Oriented:To work together as a team, harness and deploy available resources for optimal output.
- Creativity, Innovation & Entrepreneurship: To apply initiative and business ingenuity to ensure that the Organisation continues to be competitive.
- Customer Focus:To provide high standard deliverables that exceed customer expectation, effectively and efficiently build customer confidence.
- Strategic Oriented:To effectively rationalize human and material resources at our disposal, to maximize industry growth and competitiveness.
- Professionalism:To apply high standards of service delivery at all times.